GHN Advisory Board Member 

Christopher Hartley, Chief Executive Officer, Global Hotel Alliance

Chris Hartley is Chief Executive Officer of Global Hotel Alliance (GHA). Chris was one of the pioneers behind the launch of GHA in 2004, and since 2006 he has overseen its development into the world’s largest alliance of independent hotel brands.


Today GHA has 33 member brands and over 550 hotels in more than 77 countries, and continues to add new members and create unique products and services, such as its multi-brand loyalty programme, DISCOVERY, which has more than thirteen million members and drives over US$1.4 billion in revenue.


Prior to GHA, Chris was start-up CEO of Shaza Hotels, a joint-venture created to build from scratch a new brand, primarily aimed at the growing Middle East market.


From 2001-05, Chris was Senior Vice President Sales & Marketing for Kempinski Hotels based in Geneva. Chris had joined Kempinski in 1996, and held several Marketing roles during a period of significant growth for the company.


Chris started his career in 1991 doing management training for Forte Hotels in various luxury hotels in Milan, Paris, New York, Toronto and London, but he quickly migrated into corporate marketing, moving to Forte’s headquarters in London, where he was responsible for marketing and distribution for Forte’s “Exclusive” hotel division from 1992-96.


Chris is a graduate of London University, where he obtained his Bachelors’ degree in French and German, before going on to complete his post-graduate studies in hotel business administration at Manchester University. He also holds an MBA from Reims Business School.

Chris speaks a variety of European languages, and he now lives and works in Dubai with his family.